Days are shorter and the air colder, for many, this is a sign that holiday season is coming! There are less than 50 days before you'll enjoy gifts, lights, friends, and family, but before all the fun begins, make sure you're making the most of the time you have right now to design a fabulous Holiday campaign. Here are some things to keep in mind to help your email campaigns shine bright this joyful season.
Did you know that many ISPs admit that 10-20% of legitimate mail ends up in the spam folder because of filters? Here are a few tips to help you increase the chances that your mail will make it to the inbox.
With Elastic Email it is easy to re-brand your emails. But, did you know you can also re-brand our User Interface? If you manage your own set of clients this is a great way to continue offering email services under your own brand.
"Feedback Loop" is a term used to describe any process in a system that uses the outcome of a situation as future input. If we are to apply this concept to email, then basically a feedback loop is any feature or mechanism that provides information of the outcome of an email with which we use for future delivery.
One of the basic features we offer is click tracking. To track those clicks, Elastic Email rewrites the links in your emails. The rewritten links will briefly direct the user through our system so the "click" can be registered. The domain that we use to rewrite the links is what we call a "tracking domain". While we do have a default tracking domain that we can use to rewrite your links, we offer the ability to "white label" the tracking domain with your own domain.
Learn more about DMARC and try out our new DMARC GENERATOR TOOL. Domain-based Message Authentication, Reporting & Conformance is an email authentication protocol that is built on top of SPF and DKIM protocols. SPF and DKIM are prerequisites of DMARC and must be in place before setting up a DMARC policy.
We are excited to extend to you our new Managed Email Program. The goal of the Managed Email Program is to provide customized delivery optimization, detailed domain level reporting, and contact segmentation based on engagement.